Check out AMA Detroit local and virtual events below!

AMA Detroit Presents: Improving the Customer Experience with Stan Phelps, CSP®

Little Things Make the Biggest Difference in Creating WOW
Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.

Key Takeaways:
Equip yourself with the I.D.E.A. process for designing outstanding customer experiences.
Learn how to implement small changes that drive value or reduce customer effort.
Gain a deeper appreciation for exceeding customer expectations and creating memorable interactions.

Who Should Attend:
This program is ideal for marketers who aim to improve customer retention, drive differentiation in a competitive market, and promote word-of-mouth advocacy.

What You’ll Learn:
Actionable strategies to enhance the customer experience.
Insights into the importance of minor details that make a significant impact.
Hosted at Lawrence Technological University, this event is part of Stan Phelps' renowned Goldfish Tank Tour, where he travels across the country sharing his expertise on customer experience.

Event Details:
Networking & Keynote Duration: 90 minutes
OPTIONAL: Follow-up Workshop and Pitch Competition: 3 hours (see "Goldfish Tank")

Participants in the workshop will receive Stan Phelps' book, "Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers."

AMA Detroit presents Goldfish Tank

Join us on Tuesday, July 23, for an interactive workshop designed to elevate your customer experience strategies through applied learning, team building, and innovation. This event is a unique opportunity where participants work collaboratively in teams to develop innovative ideas and pitch them to a panel of judges.

Event Details:
Date and Time: Tuesday, July 23 · 1:30 - 5:00 PM ET

Location: Lawrence Technological University, Buell Management Building, Room M218, 21000 West 10 Mile Road, Southfield, MI 48075

What You Will Gain:
Hands-On Learning with the I.D.E.A. Process: Equip yourself with a proven framework for designing exceptional customer experiences.
Team Collaboration: Work in teams to brainstorm and develop innovative ideas that drive value and reduce customer effort.
Pitch Competition: Present your team’s ideas to a panel of judges and gain valuable feedback.

1:30 PM -3:30 PM: Workshop Session and Ideation 4:00 PM - 5:00 PM: Pitch Competition

Coffee & Connection

Join AMA Detroit for monthly coffee and connections on the last Thursday of every month!

Upcoming event dates:
June 27

July 25

August 29

September 26

October 24

REGISTER NOW on Eventbrite at one of the links above.

Need more marketing programming?

Visit American Marketing Association (National) for more events, webinars, and programming.